A Local Pack is sometimes “pinned” listings usually grouped together and they appear by themselves. A one-box is shown on Google Plus page on the right of the business listing; this indicates THE single best result that Google associates with your search. This is usually seen when a search is made for a specific company by name.
When talking about Local Search, we are referring to getting businesses to rank in the listings that appear in the Search Engine Results Pages (SERPs) usually accompanied by Map pins, reviews, a map address, phone number and a link to directions to the location of the company. It usually appears on the page.
Local Search can be viewed from different perspective; it’s all about having your company found whenever anyone in that area is searching online either specifically for the goods or services you offer. This is viewing Local Search from the perspective of a business owner.