The process of promoting products, services or a brand over the Internet is known as online marketing. Its scope includes electronic customer relationship management, promotional activities and email marketing done through wireless media.
The designing, advertising, sales, and development combine the creative and technical aspects that are involved with placing and creating adverts via the many customer engagement stages; this is known as Internet Marketing.
There are different types of online marketing:
Social Media Marketing:
social media marketing is the process of promoting a website through various social networks like Google+, Pinterest, Facebook, Twitter, LinkedIn, and more, as the name implies.
This involves gaining customers loyalty by offering your target market valuable and useful contents for free, with the aim of convincing them and this can be done by setting up a business blog.
Increase product awareness through advertisement banners that are displayed on other websites or blogs to boost traffic for their own content.
It is a marketing practice where an online e-commerce site, blog or retailer are paid by businesses for each sale or visitor that they make for their brand
What this entail is making use of electronic mails to reach out to your customers, as derived from the name itself.
Search Engine Optimization:
This includes social media marketing placement, keyword research and link building which is contrary to SEM, SEO. It uses the natural and unpaid process of promoting content on SERPs.
Search Engine Marketing:
This is a form of marketing involves contextual advertising, paid placement, through search engine optimization or paid inclusion. By promoting a business through paid advertisement, that appears on search engine result pages.