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ASO stands for App Store Optimization, and it is a strategy used to increase your view order as users search for specific keywords in the App Store or Google Play Store. Like the more popular SEO, or Search Engine Optimization, the retrieval of data from an app database can be affected by the words and phrases that you use in parts of your app upon release. These include your app name, the developer name, and its description. Like SEO, you can try and compete for the usual keywords, or you can also try and improve your chances on less common. You can also add these same keywords in your URL upon publishing (as in the case for the Google Play Store) in order to boost your rankings even further up.
Keywords such as “fun”, “free”, “near you”, “top”, and “new” are really popular, but you can also mix in some popular keywords (and even some less popular ones) depending on your app’s specific niche or genre. In any case, there are services that can help you with this so that their expertise can help you in implementing the best practices to be used for better search results. Of course, this comes at a price.
Aside from keywords, aesthetics also play a huge factor on as to whether you would get a higher conversion rate e.g. whether your app would be downloaded or not. Make your description lively without being too wordy. Keep everything organized in your landing page by giving short but detailed descriptions of what your app can do. Provide links to your social media page if necessary, and the latter having links back to your app can really help in the rankings, too. Of course, don’t forget to include keywords as well.
Get a nice logo as well as some great images of your app uploaded, so that customers would be more enticed to give your app a try. Having a video uploaded would be of a big help, as well. Just make sure that you’re A/B tests are done regularly in order to see what works and what doesn’t. For A/B tests, you simply have to release two different listings and see which one performs better after a certain time period. You can then use this data to add, tweak, or remove certain aspects of your design for better results.