Brief Background
Age: 3 months old
Backlinks: 20 backlinks before start
Subject: Auto detailing
Region: SEO Toronto, Canada
Internal optimization: NO On-page
Status:
The website has been moved from another SEO company without any results in leads, despite the fact that some positions could be seen in Google.
After analyzing client’s website and detailing niche, we have found out that selected by the another company keywords are of a very low-frequency and can not provide sufficient for leads traffic. Also, the structure of services has not been worked out well. Meta tags were stereotyped for the entire site and the amount of content was not enough to archive top10 in Google.
The task of the project:
The main goal of the project is to get the TOP for the main keywords.
Since the project is new, it needs to be promoted carefully and as safely as possible. In case of Google Penalty, redirecting to another domain is not an option.
The main work on the project
- Analysis of this niche: we analyzed all competitors who are growing and increasing traffic in recent years, analyzed their reference profiles, structure, content, linking, design and functionality of sites.
- Content Driven Strategy. The “big hitter” keywords in a niche have been selected and separate pages for each keyword have been selected based on semantic core.
- Completely SEO Optimisation:
- In-depth Site Analysis
- Content Duplicity Check
- Initial Backlinks analysis
- Google Penalty Check
- Mobile Usability Check
- Competition Analysis
- Keyword Research
- SSL Certificate
- Malware Monitoring & Protection
- Black SEO Protection
On-Page Site Optimization- Title & Meta Tags Optimization
- Content Optimization
- Mobile site optimization
- Page Speed Analysis & Optimization
- HTML Code Cleanup & Optimization
- Internal Link Structuring & Optimization
- Pages H tags Optimization
- Canonicalization/301 Redirect
- Website Page Load Optimization
- Schema Markup Implementation
- Image & Hyperlink Optimization
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
Local Search Optimization- NAP Syndication
- Citation Building
- Google My Business / Bing Local Listing
- Updating Pages & Schema Integration
- Classified Submissions
- Local Reviews
- Google Plus Review submissions
- Backlink Strategy:
During the first stage, the links were placed on:
- thematic detailing blogs
- manual placement links on forums, blogs and QA websites
- connected to high-quality auto detailing sites
Then we used this strategy:- placing links in trust sites
- web 2.0 sites
- manual placement of links on forums, blogs and Q/A services
- press releases websites
- social factors: placement of links in twitter, facebook, google+accounts
- Expired Domain Redirect
The Result
When we started, the client was getting approximately 85 organic search visitors per month.
In 12 months of work, we increased the organic search traffic to 10,000 per month.
A 10000% increase.
There are a few conclusions you can draw from this growth pattern:
- Growing organic search traffic takes a long time
- If you quit early, you will never see the fruits of your labor
SEO agencies and businesses who hire them, must both understand that SEO is a long game.
MasterSEO has achieved explosive growth for some clients within 4-5 months, but this is rare.
For most campaigns, it takes 8, 12, or even 15 months to see the progress.
SEO is NOT a quick fix.